Founded in 1973, Puritan’s Pride was established to provide customers with quality vitamins, caring service and value pricing.
Our relationship with customers is the core of our business – from the people who work with us to the customers who engage with us every day. Authenticity and Kindness: Puritan’s Pride has developed loyal customers over the past 40-plus years because of these core values. And loyalty knows no age. From our oldest customers to our youngest, every Puritan’s Pride customer receives a level of service that shows how much they are respected and appreciated. That is how loyalty is built—and how it lasts.